Archive for the ‘Advertising’ Category

- Sales – Using Advertising to Sell Better with Brennan Beyer

Thursday, May 10th, 2012

Kevin welcomes Brennan Beyer, VP of Sales with GumGum to talk about how to use advertising to help you get better at selling, selling using third party agencies, and building and KEEPING a strong sales team.
Video Rating: 5 / 5

Sexy Lollipop Chainsaw Advertising

Sunday, May 6th, 2012

Sexy Lollipop Chainsaw Advertising. A strange and humoristic advertising for the next Grasshopper Manufacture and Suda51 crazy game. Juliet Straling is a young American student who will have to put an end to a zombie invasion. Grab your skirt and your chainsaw, there will be blood. Lollipop Chainsaw will be released on June 12th in the US and June 15th in Europe on Xbox 360 et PS3.
Video Rating: 4 / 5

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

Friday, May 4th, 2012

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today’s advertising campaigns are interactive, multi-platform and ongoing, and the copywriter’s canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creat

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Metro Fashion Advertising

Sunday, April 29th, 2012

Jeffrey Cole – 2020 Shaping Ideas

Saturday, April 21st, 2012

See more videos at www.ericsson.com Jeffrey Cole is director of the University of Southern California Annenberg School Center for the Digital Future and one of the world’s most established authorities on internet issues. He claims that in the near future, most digital content will be free. Who will pay for it? The advertisers will.
Video Rating: 4 / 5